Throne Labs, a DC-based start-up is disrupting the portable restroom market. That’s right. Throne is on a mission to build a network of smart, sparkling clean lovable bathrooms across America because Throne believes that everyone deserves access to a bathroom when needed. To raise awareness about the importance of having access to clean public restrooms, Throne partnered with Fight CRC, a leading patient-empowerment and advocacy organization committed to providing balanced and objective information about colorectal cancer. The Throne was skinned in Fight CRC branding to highlight the signs and symptoms of colorectal cancer to raise awareness about the disease. To make an even bigger splash, the Throne was dropped on the National Mall in Washington, DC where hundreds of people were able to try Throne for themselves and learn about Fight CRC’s mission to impact policy change and shine a light on breakthrough research endeavors. The campaign was shared across social media and covered in MM+M, Global Newswire, and Yahoo Finance, receiving over 6.2M impressions.